EASY-PEEL JUICE BOXES
This project was completed as a part of the Institute of Packaging Professional’s annual 48 Hour Repack Competition. The Easy-Peel Juice Box for Minute Maid reimagines the classic tetra brick and eliminates the need for a plastic straw.
Designed with children in mind, the packaging takes the form of a tapered carton with a drinking spout. Not only is the design unique within the marketplace, but it is also convenient to hold and easy to drink from. The Easy-Peel Juice Box is completely free of plastic, utilizing recyclable cardboard instead. A resealable sticker covers the opening and features a lift tab for convenience. A child can open it with ease and without the fear of puncturing their precious juice box. Once pulled back, the seal can be re-closed, allowing the child to prevent spills or save the drink for later.
The new visual design for Minute Maid’s Easy-Peel Juice Boxes embraces a fresh, fun, and fruity identity. Bright colors, bold typography, and playful patterns create an eye-catching aesthetic that references the type of fruit juice within the box.
TEAM: Savannah Winn, Kyla Resnick, Arielle Grant, Valeria Diaz
Juice box VIDEO
As a part of the 48 Hour Repack Competition, my team directed, filmed, and edited a commercial to highlight our new product design. After Effects was used to add motion graphics.
Original concept sketches (above) | Finished prototypes (right)
Digital flats