CAFE FEZ menu
and branding
ABOUT
Inspired by the vibrant culture of Morocco, I incorporated rich colors and arabesque patterns throughout the branding for Cafe Fez. The logo features a lamp housed within an archway. This references the architectural elements seen throughout Morocco.
One of the most important touchpoints that restaurant patrons come into contact with is the menu. Cafe Fez’s menu serves as a glimpse into the streets of Morocco, capturing the attention of the viewer and making them feel as though they have escaped to an exotic destination. Moroccan culture is vibrant in color and rich in textures, and this translates into Moroccan food as well. In addition to depictions of food, the menu’s design integrates elements from Moroccan textiles, architecture, and landscapes.
